Independent Vendors Can Now Join Bloom Connect

We’re excited to announce the next phase of growth for Bloom Connect — independent vendors can now join our B2B wholesale marketplace.

Bloom Connect has long been trusted by retailers across multiple markets as a destination for flagship global baby, child & maternity brands. This new development allows us to expand our offering thoughtfully, creating more opportunities for both brands and retailers, while maintaining the quality, simplicity, and reliability that Bloom & Grow, the parents brand,  is known for.

Bloom Connect is designed to make wholesale easier for everyone involved. By opening the platform to independent vendors, we’re creating a space where brands of all sizes can reach engaged retailers without the complexity of traditional wholesale models.

All vendors are carefully reviewed by the Bloom Connect team to ensure they meet our brand standards.

For retailers, this expansion means more choice, more variety, and more discovery — all within the same streamlined ordering experience.

Retailers will continue to enjoy:

By gradually introducing independent vendors, Bloom Connect ensures retailers can explore new brands with confidence, knowing every product has been vetted for retail readiness.

We’re launching this expansion intentionally, starting with a small number of independent vendors and growing over time. This allows us to support vendors properly, maintain platform quality, and ensure a positive experience for retailers across all Bloom Connect markets.

Whether you’re a brand looking to expand your wholesale reach, or a retailer looking for fresh products alongside proven best-sellers, Bloom Connect is here to support your growth.

We’re excited about what’s ahead — and we look forward to growing the Bloom Connect marketplace together.

Bloom Connect is a global B2B wholesale marketplace for baby, child & maternity brands, connecting trusted vendors with retailers across South East Asia, Australia & New Zealand.